“Cutting the cord” is a term that is used when someone cancels their cable subscription in exchange for one or more streaming services. This typically happens when they decide that they’re paying too much for their cable subscription or not using it enough.

It’s no secret that stores like Target, Best Buy, and Walmart have stocked up on devices that turn your current television into a smart TV. Roku, Fire Stick, and others have only contributed to the growing number of subscribers who have canceled their cable.

The term “cutting the cord” comes from the fact that you turn your cable box and any other material devices back over to your cable company at the end of your contract and rely entirely on WiFi streaming for your entertainment needs.